Branding A Business - Your Exit Strategy

Back in the 90's the exit strategy for most start-ups was 1) go public, and 2) as a fallback, be acquired.

In today's climate, this may now be reversed. Think about the challenge of regulation and liability, and stock prices aren't what they used to be. Acquisitions are almost always a significantly easier than the process of an IPO. Liquidity is often immediate, presuming buyers are paying in cash.

IPO's also aren't the financing strategy they used to be, as it isn't sustainable, since public markets aren't a particularly good source of long-term, stable investment capital in speculative high-growth companies.

Investors are constantly changing their needs in search for short-term profits.

Essentially - work hard to build somthing valuable and the exite will take care of itself at the right time.