Don't simply make a website because every other company has one. Build one around a purpose and you will achieve much greater impact to your customers.
1. Know the purpose of your website
2. Know your target audience
3. Have a clear picture of design choice
4. Think ahead about how you want your customers to navigate through it
5. Determine the extent to which you may want account login requirements
6. Determine whether you will want to integrate video or audio
7. Determine whether you will have e-commerce
8. Think ahead about optimizing your site for search engines
9. Know what your hosting and maintenance requirements will be
10. Determine a realistic not-to-exceed cost
11. Timeline a development schedule and milestone a launch date
12. Know how you will need to manage it
With the above in mind, it will help organize one of the more important parts of your business.
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