Every brand you love fulfills the promises that they make to you. For your company you will need to do the same thing.
Answer the following 3 questions: 1) Why did you create your product or service? 2) What are you able to absolutely deliver on without question, every time and 3) How do you make your customer's day-to-day life experiences better each and every day?
That promise that is met is what will make your customer come back, and once you have repeat customers, you'll have a true brand.
Wednesday, July 29, 2009
Thursday, July 23, 2009
Generating Sales Online
Answering questions on Yahoo! Answers can give you the opportunity to acquire new customers at zero cost to you. You will be surprised at how effective it is and will likely get your more sales leads than your own blog.
When You Want to Create an API For Your Site
Try Mashery, a San Fran start-up that has developed API tools for The New York Times, Netflix, and Best Buy. Mashery charges $499 a month or more for businesses with fewer than 500 employees. Note that 2/3 of Twitter's traffic come from 3rd party applications.
Free E-Mail Follow-up for Cart Abandonment
SeeWhy.com, an analytics provider based in Andover, MA, recently launched a free service that provides e-mail addreses of customers who abandon their carts. Use this to follow-up via e-mail to focus on resolving "technical difficulties" that occurred during the purchase rather than simply giving a sales pitch. Wait at least 10 minutes before you send the e-mail or you could look a bit stalkerish. Also be sure to include a prominent "Unsubscribe" link at the top or bottom of the message.
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