Free E-Mail Follow-up for Cart Abandonment

SeeWhy.com, an analytics provider based in Andover, MA, recently launched a free service that provides e-mail addreses of customers who abandon their carts. Use this to follow-up via e-mail to focus on resolving "technical difficulties" that occurred during the purchase rather than simply giving a sales pitch. Wait at least 10 minutes before you send the e-mail or you could look a bit stalkerish. Also be sure to include a prominent "Unsubscribe" link at the top or bottom of the message.