Use some of these ideas to stay on top of the minds of your customers for referrals:
1. Plant a seed - Let them know that you know they will be so satisfied with your product that in 2 months you will check in with them. When you do - and they agree - use that as a way to ask them to suggest 3 others who would also benefit from your product. This works more than you would think.
2. Gift Certificates - Send a quarterly mail out to your best customers offering a gift certificate for your products/services that they can give to someone they know who could benefit from your services.
3. Charity partner - find a charity, propose a variety of ways you can create a deep partnership, benefiting them by a dollar-amount for each product you sell. In return the charity will introduce you to their constituency.
4. 100% Money Back Barter - Refer 4 friends who purchase and they get a full refund of their purchase price - 25% for each customer. Take photos of the refunded customers to use as support to get others to try the program.
5. Special Pricing - Once they agree to a price, give them an even lower price if they give you referrals right at that moment.
Sunday, May 10, 2009
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